1) Johnson, Scholes, Whittington.
- Cultural web
- Feasibility, Acceptability, Sustainability
- Ethical stance
- Strategy lenses, drifts
- TOWS analysis
- 5 forces
- Diamond
- Value chain
- Generic strategies
- Information Intensity matrix with Miller)
- 2P's - Push, Pull factors
- Segmenting, Targeting, Positioning
- Business research
- Differentiation
- Overcoming resistance to change ( with Schlesinger)
- Mission statement
- Characteristics of good mission statement
- Objective - SMART
- Dunphy and stace
- Lewin
- French and Raven
- Blake and Mouton - Ohio state studies, and Michigan studies on leadership
- Fiedler model of leadership
- Adair
- Hershey and Blanchard matrix
- Bass transactional and transformational leaders
- Blake and Mouton Managerial Grid